Two Founders from Pune Are Disrupting India’s Healthy Snacking Culture, by introducing “The Right Kind Of Cheat”

India does not lack healthy snack brands.
It lacks exciting ones.

The shelves are full of products that promise protein, low sugar and high fiber and deliver boredom.

Two founders from Pune, Mayuresh Nanekar and Tushar Jadhav, decided that if India is getting serious about protein, the experience of eating it should not feel like a compromise.

So they built CleanCheat, a protein snack brand designed to make healthy snacking indulgent, not instructional.

And they are doing it from Pune.

The Gap No One Wanted to Admit

India’s protein awareness is rising fast.
Consumers are reading labels.
Gym culture is growing.
Young professionals want better choices.

But healthy snacking has quietly developed a problem.

It became functional.
Predictable.
Safe.

Most brands talk numbers.
Few talk cravings.

Mayuresh and Tushar saw the disconnect. People do not snack because they need macros. They snack because they want satisfaction.

CleanCheat was built at that intersection. High protein snacks that feel indulgent, not medicinal.

Not Another Protein Bar. A Smarter Protein Snack.

The founders were clear from day one. CleanCheat would not be positioned as strict diet food.

It would stand for:

The right kind of indulgence
Built for everyday smarter snacking

Because India does not snack once a week.
It snacks every day at 4 PM, post workout, during long work calls and late at night.

Healthy snacking, according to the founders, should not feel like punishment. It should feel like an upgrade.

Built in Pune. Built with Intent.

Both Mayuresh Nanekar and Tushar Jadhav proudly represent Pune’s evolving entrepreneurial ecosystem.

A city known for discipline and ambition, but also balance.

Instead of chasing trends, they are building a brand rooted in a simple belief.

If you are asking people to snack better, make it worth their craving.

From formulation to branding, CleanCheat aims to look and taste like a treat while delivering the nutritional profile modern consumers expect from a protein snack.

Challenging the Healthy Equals Serious Narrative

The healthy snacking category in India often feels overly clinical.

CleanCheat challenges that.

It speaks the language of balance.
It embraces indulgence.
It makes protein accessible without stripping away joy.

This is not about extreme dieting.
It is about sustainable, smarter choices.

And that shift matters.

The Bigger Vision

Mayuresh and Tushar are not just launching products.
They are reshaping how India views healthy snacking.

From functional to enjoyable
From restrictive to realistic
From boring to bold

Two founders from Pune are proving that you can build a disruptive food brand without leaving your city and without asking consumers to choose between taste and progress.

Healthy snacking is evolving.

CleanCheat intends to lead that evolution. Click here to buy now!